In an increasingly advertisement-based society where everyone is competing for attention, Barbara Kruger made work that managed stand out as much as it blends in. A black and white image layered with red text is characteristic of her most famous work. She often uses young women to juxtapose the innocence of girlhood with the societal implications of womanhood.
Her work very bluntly plays off of modern feminist ideals while using iconic 50's imagery, a time known for the boom of the housewife. Her feminist notions sadly stand the test of time and feel just as prevalent today as they did when they were made.
She overshadows the women in the photographs with such bold and graphic lettering, almost as if the politics around womens rights have become more important than the women themselves. Her work makes feminism and her art inseparable.
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